📈 Engagement Marketing: Taking Data – Driven Personalization to the Next Level [Video]

Customers now expect more from their banks than just transactions. They want personalized guidance that helps them manage their finances and achieve their goals. Simply put, they crave an engaging experience tailored to their individual needs.

This is where Personalized Engagement Marketing comes in – a powerful approach that uses customer transaction data to anticipate needs, deliver personalized advice, and drive action.

The video features Jody Bhagat, President of the Americas at Personetics, discussing advancements in data-driven personalization in banking. The focus is on bridging digital and human interactions to enhance the customer experience.

Key Points:
• Industry Challenges: The evolution of digital and human channels has been independent, highlighting an opportunity to better connect these channels for personalized interactions.
• Transaction Intelligence: Understanding customers’ financial activities through transaction intelligence is essential for effective personalization, and providing relevant and timely information.
• Customer Engagement: Engaged customers who receive personalized insights tend to have higher deposit balances, more accounts, and higher incomes.

Ready to unlock the power of Personalized Engagement Marketing for your bank? Read the blog post now and learn from Synovus’ remarkable success story.

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