Every now and then we come across a marketing campaign that transcends the trade and errs on the side of, dare we say, art. Much like a musician who defies genre, marketers have been known to push the boundaries of what they can achieve with messaging, utilizing innovative digital marketing strategies to captivate and engage their audience.
We’ve got 10 examples, in fact:
- Chipotle Gets Meta
- Foleon Cuts to the Chase
- Guinness Looks Ahead to the Day
- Ex Machina Trolls Tinder With Bots
- The Man in the Astor Place Cube
- The ‘Missing Type’ Campaign From NHS Blood and Transplant
- Always #LikeAGirl
- Cisco’s Internet of Everything
- GE: Healthymagination
- Expedia’s ‘Mythical Creatures’ Map
But first, a lesson from the past: Gary Dahl. In the mid-1970s, the advertiser conceived of the “Pet Rock” — which was quite literally a rock. He sold 1.5 million of them at $4 a piece.
And if becoming a millionaire by selling stones wasn’t absurd enough, Dahl created a 32-page training manual …