Artificial intelligence, or AI, is on everyone’s lips. It’s a topic that divides and generates strong opinions (pros or cons), and it will, in the future, become increasingly important, whether you like it or not. These tools, at least the tools that we, the public, can use (image or text generators such as ChatGPT), are becoming better and better at being creative – just ask AI to write an 800-word article about the history of the tourbillon regulator, and you’ll see that, even if the result is slightly sterile and generic, it’s not that bad. When it comes to generating images, these tools are also fairly impressive, but they have their limits. One of them is to deal with firmly anchored concepts, images that are so deeply rooted in the common psyche that they can hardly be counteracted. One of them is the 10-past-10 position of the hands in watch …

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