13 Influencer Marketing Tactics to Ace Your Campaigns [Video]

Growing to become a $24 billion industry, influencer marketing has expanded to become an integral part of business digital marketing plans. However, there are layers to influencer marketing, too. It’s not as simple as finding a creator and paying them to create content for you. A lot goes into influencer marketing campaigns, from strategy to content type selection and incorporation of paid social.

Together, these influencer marketing tactics help take your campaigns to fruition and achieve returns on investment. While you don’t necessarily have to use every tactic in the book, it’s good to be familiar with them. Below, we discuss some influencer marketing tactics that can help you ace your campaigns.

Difference Between Influencer Marketing Strategies and Tactics

Before getting into influencer marketing tactics, let’s quickly differentiate between them and full-scale strategies.

Long-Term Vision vs. Short-Term Action

The main difference between influencer marketing strategies and tactics is the timeframe in which they are executed and the complexity …