15 Tactics for Better Visibility in 2024 [Video]

Social media SEO should be part of any ambitious marketer’s repertoire, but today, we’re diving into Facebook-specific tactics. That’s right — we’re cracking open the secret recipe to Facebook SEO!

In this guide, we’ll walk you through the ins and outs of Facebook SEO and give you plenty of tips you can implement today to better your reach.

Facebook SEO is the practice of optimizing Facebook content to increase your reach, discoverability, and visibility on the platform.

Social SEO is a relatively new practice, but it’s grounded in the same principles as traditional SEO, which is the process of getting your site to rank higher on search engine results pages (SERPs).

Facebook search engine optimization is essentially the same idea but within the walls of Facebook. In both cases, it’s …