2024 Dodgers-Yankees World Series a clash between MLB’s top marketing titans: A look at the numbers [Video]

LOS ANGELES (KABC) — This year’s World Series proved to be more than a battle between two baseball teams – it was a contest between MLB’s highest-powered franchises.

Both the Yankees and Dodgers boast brand recognition and sales that have spread far and wide, well beyond the confines of Southern California and New York.

“They’ve become a presence in pop culture,” says Jim Andrews, senior consultant at marketing firm TicketManager. “They’ve transcended baseball.”

At $7.6 billion, the Yankees are the highest-valued team in baseball, according to a Forbes ranking issued in March. The Dodgers are second at $5.45 billion.

And across all the sports franchises worldwide, the Dodgers are the 25th most valued brand. The Yankees come in at No. 2. They are led only by the Dallas Cowboys, who are worth a whopping $9 billion.

So how do the two teams stack up by other financial metrics?

The Dodgers made annual revenue of …