To Boldly Go, Elvis and Revolt were the big winners at Ocean Outdoor’s 15th annual Digital Creative Competition, which rewards original and adventurous concepts in digital out of home (DOOH) advertising.
Rather than rewarding ads that have already been made, the Digital Creative Competition, run by Ocean Outdoor and Campaign, rewards concepts. The six winning entries – gold, silver and bronze – across the regular commercial brand and non-profit categories, will share £450,000 worth of airtime for their concepts to be shown on Ocean’s digital screens across the UK. As well as the regular commercial category and the non-profit category, new this year is the ‘Printworks SkyLights category’, with the winner awarded two weeks of space on the largest digital ceiling screen in Europe at Manchester Printworks.
This year’s event, at Bloomsbury Ballroom in London, was all about concepts that celebrated the ethos of Ocean Outdoor’s ‘Spaces into Places™’ positioning, …