294. What Data Reveals About Landing 7 Figure PI Cases with Mike Perez [Video]

Mike Perez, founder of iLawyer Marketing, reveals groundbreaking research that challenges everything you think you know about legal marketing. His latest click study exposes why being #1 doesn’t guarantee success and how some top-ranked firms are losing cases to lower-positioned competitors.

Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. 

In this data-driven episode of Personal Injury Mastermind, Mike shares proprietary research showing why traditional marketing metrics mislead PI firms, and how understanding client behavior transforms marketing ROI. He reveals why some firms spending $100K+ monthly on Google Ads see exponential returns while others waste money on the same platforms.
We discuss:
* The real reason some Google Ads campaigns crush it (while others fail)
* How to turn data into media coverage and high-authority backlinks
* Why your website is the biggest factor in securing seven-figure cases
* Organic vs. paid social for social
* Smart strategies for new firms entering competitive markets

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