3 of the World’s Most Effective Explainer Videos

Explainer video content can be transformational for businesses and brands. Not only can it communicate a business’s value proposition in an effective way, but it can also drive results too.

To demonstrate just how effective explainer videos can be, the team at Venture has identified 3 of the world’s most effective explainer videos and the incredible results they have delivered for the marketers that created them.

Crazy Egg

Crazy Egg offers heat mapping for websites, to help you see where your visitors are clicking and where they are leaving. It’s not the easiest topic to explain, especially when their product isn’t physical.

They opted to go for an explainer video production to present their product – and they made the right choice! This is a great example of explainer video conversion rates, as it helped generate around £16,000 extra revenue…PER MONTH!

This explainer is effective because it identifies the viewer’s problem from the get-go – a problem that they might not even realise …