A recent McKinsey report suggests that Generative AI has the potential to add as much as $4.4 trillion to annual global productivity. The analysis highlights marketing and sales as one of four functional groups that, collectively, could capture an estimated 75 percent of this value.
A study conducted by Foundation, estimated that more than 84% of marketers use AI in the workplace on a day-to-day basis when asked about how they use AI.
The landscape of digital marketing and content has evolved with the rise of AI software.
Despite the proliferation of hundreds of these tools in recent years, pinpointing the ones that offer the most value can be challenging. According to Hubspot’s State of AI report, 95% of respondents say that using AI tools for marketing helps them spend less time on manual tasks and more time on the most important parts of their role.
To effectively navigate the sea of options, it is key to …