The Implications of AI in Digital Marketing
The Implications of AI in Digital Marketing
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4 Expert Strategies for Mastering Digital Personalization [Video]

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Customer Segmentation with AI

Learn about leading strategies for crafting compelling experiences and increasing customer lifetime value

Why it Matters:

In this blog post, marketing and CRM leaders share their approaches to cutting-edge personalization. The insights were presented at Optimove Connect 2024 during the panel session titled “Digital Personalization: Standing on the (Cutting) Edge.” 

The session was moderated by Eddie Patzsch, VP Revenue, Growth Verticals at Optimove, and featured: 

  • JP (José Pedro) Miranda, eCRM lead at Fontem, makers of the Blue e-cigarette. 
  • Katharina Gasch, Senior CRM Manager at Air Up, a company that provides hydration systems that use scent-based technology to enhance the taste of water. 
  • Maria Grigorova, Head of CRM & Personalization at Rank, a leading international digital gaming company. 

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Key Takeaways: 
  • Implement right-time (not just real-time) interactions to enhance engagement 
  • Ask “why” to tailor journeys to customer motivations  

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