5 Explainer Videos That Pushed Brands To The Next Level

At Hurricane Media, we’re not shy about our love of explainer videos and shouting about why explainers can drive customer engagement. It’s a massive format for the video marketing industry, a major league marketing tool for businesses, and a really popular way of getting your message across.

We’ve already talked about how it achieved its superstar status on other blogs, but this article looks to trace the times when explainer videos pushed boundaries and flexed their muscle.

Some of this innovation can’t be repeated, it was easier to break new ground back in the day. But credit where credit is due, all the explainer videos we’ve selected stand out for their creativity and implementation.

Historically, explainers really started to appear around 2007/8. They’re actually an offshoot of the humble PowerPoint presentation, which was endemic to every sales meeting at the time.

YouTube, itself a fairly new service, began exploding with “how it works” type explainers. Today’s big brands, like …