3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
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5 Minutes with Tyler Turnbull [Video]

Categories
AI Behavioral Targeting

Tyler Turnbull’s career has travelled at an exponential speed. He started out as an intern at Publicis Toronto in 2006, with the plan of staying for a few months and then studying to be a lawyer. But the creative energy within the agency – which he felt the first time he walked through the door – inspired him to leave behind his plans in favour of a life in advertising. He’s a self-confessed “geek by nature” and was an early adopter of digital and platforms such as Facebook. These were unique skills in the mid-2000s and, as a result, Tyler found himself in high level pitches and meetings at the age of just 24. 

When Publicis purchased Digitas in 2007, part of the acquisition involved Modem, a digital agency in New York and London. Tyler was part of the original team when the Modem brand was set up in Toronto, …

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