Sure, the great thing about social media marketing is that it’s essentially free. However, social media networks’ impressive targeting capabilities and wealth of campaign data make them ideal for running paid ads. Plus, when you combine influencer marketing and paid social, you can maximize the reach and impact of your campaigns further.
Here are campaign examples of how some of the leading brands have leveraged paid social marketing, along with actionable advice to generate the same level of results.
Top Paid Social Media Marketing Examples:
1. JBL
For an example of how to combine paid social with influencer marketing and use a disruptive product message, there’s JBL’s JBLiens Ear-n-vasion campaign which ran in December 2023. Apple has been dominating the true wireless stereo (TWS) market since 2020 and JBL needed to use an unconventional way to cancel the noise that Apple was making.
JBL’s products focus on customization, allowing users to express their individualism and be their authentic …