Google AdWords reporting!
In this guide, I’ll go over AdWords reporting. I’ll also explain why and how you should use it.
What Is Google AdWords Reporting?
One of the biggest advantages of digital marketing over “old school” advertising is analytics.
When you run ads online, your advertising platform will show you key metrics such as:
- The number of people who saw your ad
- The number of people who clicked on your ad
- The number of people who visited your landing page and converted
What can you do with that kind of insight? A lot.
First, you can ensure that your current ad strategy appeals to people in your target market. If you see that your ad is getting plenty of impressions but not a whole lot of clicks, you know you need to make some changes.
Those changes might include:
- Dumping the ad completely because it doesn’t appeal to …