7 Examples of Great Branded Content [Video]

Louise is a Content Marketer at Ahrefs. Over the past ten years, she has held senior content positions at SaaS brands: Pi Datametrics, BuzzSumo, and Cision. By day, she writes about content and SEO; by night, you’ll find her playing football or screaming down the mic at karaoke.

At first glance, branded content may seem worlds apart from the actual brand. But that’s because it’s not really about them. It’s about the audience and their interests.

Take the famous Michelin guide

At first you think: “What do restaurants have to do with Michelin tyres?”
Then you think: “People drive all over America to visit unique restaurants? Oh, I get it.”
And, finally, you think: “That new tapas restaurant 10 miles from me has just got a Michelin star? That’s pretty cool.”

Branded content is mass-appeal media or entertainment content that’s either sponsored, commissioned, or created by a company. Think Netflix-style documentaries for SaaS marketers, …

Tags Digital Marketing, Immersive Marketing, Interactive Marketing, Marketing, Marketing Strategy