Why is video marketing important for saas?
As a Saas business, you need to not only win new customers, but get those customers onboarded effectively and keep them invested in your software.
96% of people use video to learn about complex products and services, with viewers able to retain 95% of a message through the medium compared to 10% in text. Businesses agree that these help increase user understanding, with almost half saying an explainer video reduced the number of product support calls to their company, and three-quarters of marketers finding video helps to raise brand awareness. (Making the case for video, p.5)
Video allows you to explain complex ideas simply and concisely, which is perfect for showing off your cutting-edge software services in succinct, engaging, and powerful ways. By embracing the power of Saas videos at every stage of your customer journey, you’ll gain more engaged customers and reduce any pesky customer churn.