How Desire Paths can Transform your Digital Marketing
How Desire Paths can Transform your Digital Marketing
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7 Proven Audience Targeting Strategies for 2025 | Maximize ROI in Performance Marketing [Video]

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7 Proven Audience Targeting Strategies for 2025 | Maximize ROI in Performance Marketing

Know how to reach the right audience with your ads in this 7 Proven Audience Targeting Strategies for 2025 | Maximize ROI in Performance Marketing video. Here are, 7 proven audience targeting strategies that can transform your performance marketing game.
Here’s what you’ll Learn –
✔ Keyword Targeting – Use branded, transactional, and aspirational keywords to match search intent.
✔ Placement Targeting – Select the right websites and apps to display your ads.
✔ Contextual Targeting – Show ads based on content interests for better relevance.
✔ Behavioral Targeting – Leverage user activities and online behavior for personalized ads.
✔ Lookalike Audiences – Target new users similar to your existing audience.
✔ Data-Driven Targeting – Utilize first, second, and third-party data for precision.
✔ Hyper-Local Targeting – Focus on specific geographic areas for impactful campaigns.
These strategies will help you connect with your ideal customers and drive better results.

Timestamp:
0:00 – Introduction
1:04 – Keyword Targeting
2:18 – 3 Primary Types of Keywords
4:06 – Placement Targeting
5:14 – Contextual Targeting
6:02 – Behavioral Targeting
7:04 – Look Alike audiences
7:41 – Using Data for Targeting
9:33 – Hyper Local Targeting

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