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Interactive and Immersive Marketing

86 Years after Kristallnacht, immersive experience brings the Night of Broken Glass to life Marketing Communication News [Video]

Commissioned by Claims Conference, created by makemepulse and USC Shoah Foundation, partnered with Meta and UNESCO, ‘Inside Kristallnacht’ immortalises the memories of Holocaust survivor Charlotte Knobloch

As the number of Holocaust survivors continues to decline, a pioneering mixed reality experience is aiming to immortalise their memories and educate future generations about the injustice, persecution and violence they lived through – by recreating a watershed moment in the Holocaust’s history. Co-produced by immersive technology studio makemepulse and USC Shoah FoundationInside Kristallnacht uses cutting-edge technology to transport users into the infamous November Pogrom of 1938 – aka ‘The Night of Broken Glass’.

A first-of-its-kind web XR experience that enables VR and interactive web viewing, Inside Kristallnacht launches 86 years after 10,000 Jewish businesses were destroyed, 2,000 synagogues burned down, tens of thousands of homes were wrecked and more than 30,000 Jewish men rounded up and sent to concentration camps across Germany and Austria – a …

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