Content marketer @ Ahrefs. I’ve been in digital marketing for the past 6 years and have spoken at some of the industry’s largest conferences in Asia (TIECon and Digital Marketing Skill Share.) I also write about my curiosities on my Substack.

The holidays are coming up. What can you do to ensure you’re getting the most out of the season?

Here are some holiday marketing strategies you can use:

1. Start preparations at least two months before the holiday season

When I asked for the best marketing strategies for 2024’s holiday season on LinkedIn, Kaj Kandler told me to make preparations for next year instead.

That’s because I asked too late: Black Friday/Cyber Monday was only two weeks away.

I understand his perspective because holiday campaigns take time:

Pages need time to rank in Google, around three to six months.
You need time to create and assemble relevant digital assets, like images, photos, videos, emails, etc.
If you’re …

Watch/Read More