Michelle Dennedy, Chief Data Strategy Officer at Abaxx Technologies, presents a framework to enhance data strategies by focusing on people, processes, and technology at Digital Edge.
She outlines nine steps to improve organisational data frameworks and shares a real-world example where a strategic overhaul of data management saved a company $8 billion.
Michelle highlights the importance of embedding privacy within digital and product efforts and leveraging data as a valuable asset.
She stresses that solving complex data challenges, which she refers to as “wicked problems,” requires a multidisciplinary approach that aligns with business objectives and ethical standards.
Organisations can improve data quality by re-evaluating how they collect and use data across departments.
By addressing a Chief Marketing Officer’s issue with email click-through rates, her team discovered that poor data management across multiple functions was causing operational inefficiencies.
Enhancing data accuracy and quality not only strengthened customer relationships but also generated significant financial …