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Interactive and Immersive Marketing

9 Years of Moving Beyond Ordinary and Pushing the Envelope [Video]

SHENZHEN, China, Sept. 3, 2024 /PRNewswire/ — In the milestone year of 2024, VAPORESSO marked its 9th anniversary with a remarkable event that resonated deeply with partners and enthusiasts worldwide. As the first in its segment, VAPORESSO launched an immersive campaign in collaboration with world-leading athletes from extreme sports titled “Pushing the Envelope,” embodying its brand essence of “Move Beyond Ordinary.”

The campaign coincided with the launch of the XROS 4 NANO, aligning the brand’s pursuit of excellence with extreme sports such as surfing, BMX, and paragliding. This strategic move amplified both the product launch and anniversary festivities, showcasing VAPORESSO’s popular product line, including LUXE XR MAX, GEN MAX and the star of the show, XROS 4 NANO. Each product was uniquely tied to an extreme sport: the …

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