2024 Mid-Year Employer Branding Trends Stories Incorporated [Video]

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And just like that, we’re halfway through 2024! 

This past December, we predicted six employer branding trends for 2024. Some have already materialized (increase in global storytelling, check), with additional new themes emerging in the first part of the year. 

In this post, we’re sharing the five employer brand content trends we’ve seen dominate the first half of 2024 — inspired by our current employee storytelling projects and what we’re hearing as major priorities from our audience of EB, communications, and people leaders.

Since 2020, there’s been a lot of pressure on companies to communicate their universal company culture: pandemic response, focus on DEI, navigating return to office, and a “Great Resignation” that created the most candidate-driven job market in living history. 

With U.S. job openings at their lowest level in three years, the current “employer’s market” is shifting EB leaders’ focus from general culture messaging to …