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B.J. Novak Says His Famous Friends Are ‘Relieved’ When He Suggests a Fast Food Restaurant [Video]

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Interactive and Immersive Marketing

When it comes to his celebrity pals, B.J. Novak says “everybody” is a fast food fan.

“I think it’s often where people secretly want to go, the fast food or the familiar spot,” the Office alum tells PEOPLE. “There’s a lot of times you want to pick the cool new place, but deep down you’d rather be at Chili’s or McDonald’s. And whenever I suggest that, people are so happy and relieved.”

In 2021, Novak joined forces with Michelin-starred chef Tim Hollingsworth to launch an immersive dining experience called Chain, offering fresh takes on favorites from fast food and fast casual restaurants. Then in December 2023, the duo debuted ChainFEST, the first gourmet chain food festival, which they documented for a new Roku Original special. 

In Chain Food: All-Star Dishes (streaming July 12) viewers can also see Hollingsworth reimagine eight popular items from Chili’s, Red Robin, Panda Express, Jack in the Box, Sonic, Pizza Hut, Pepsi and Dunkin’. Chrissy Teigen, Rachel Bilson and Josh …

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