3 Steps to Building a Targeted Audience
3 Steps to Building a Targeted Audience
5 Steps to Creating Successful Ads

Six years on, Irish businesses still struggling with GDPR compliance [Video]

Categories
AI Behavioral Targeting

Irish businesses continue to struggle with GDPR compliance six years after the EU data protection regime came into force, according to research from Forvis Mazars and McCann FitzGerald.

The study, which was conducted by Ipsos B&A, found that just 15% of businesses consider themselves to be ‘fully compliant’ with the legislation, which has been billed as the toughest privacy and security law in the world.

A further 58% of respondents indicated that their organisation was ‘materially compliant’, and 25% answered that their enterprise was ‘somewhat compliant’. Overall, half of businesses surveyed believe they need more resourcing and investment or further expertise to improve.

The research also found that 82% of respondents believe the risks associated with GDPR non-compliance are increasing, with respondents citing ‘reputational risk’ as the most important factor in determining an organisation’s data protection risk appetite, followed by ‘fear of fines’.

Some 47% of respondents agreed that working to comply with …

How Desire Paths can Transform your Branding and Public Relations
How Desire Paths can Transform your Branding and Public Relations
12 Steps to Create Videos