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Shoppers are using a new strategy to save money on groceries Boston 25 News [Video]

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AI Behavioral Targeting

Inflation is starting to cool down according to the latest numbers from the Federal Government.

While that’s good news, it doesn’t change the fact food prices are high – up more than 20% over the last three years.

“What I used to buy in two bags would come to $20, $25, $30 and now it’s $60 or $70,” said Virginia Luisi, a shopper from Hyde Park.

Experiences like that are causing more shoppers to change the way they buy food.

“I don’t shop at one grocery store,” explained Kim Waldmann, also from Hyde Park. “I look at the sales for each week, and then I decide to where to go based on what’s on sale.”

Each week she goes to three different stores.

We found Waldmann at Lambert’s in Westwood because she likes their deals on produce.

“I’m going to get those $1.99 blackberries.”

This approach to shopping is called “Treasure Hunt” or “Cherry Picking” grocery shopping.

A data research firm found shoppers made 8% …

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