Using video content to reduce friction in the buyers journey

At Grow With Inbound 2020, Tyler Lessard of Vidyard shared how video content can explain what businesses do, answer key customer questions and build personal, trusted relationships.

All before a meeting is scheduled or a demo is booked!

The untapped potential of video content

Tyler kicked things off with a personal story. During the peak of the pandemic, when physical test drives weren’t allowed, he set about researching new vehicles on Google. Not the best time to be looking for a new car, right? 

Two of the dealerships he reached out to responded as expected — with an automated email saying “Thank you for your message, we’ll follow-up as soon as possible. Please note that due to COVID-19 we are unable to…” 

Well, you know the rest.

Luckily, Tyler struck gold with the third dealership. A proactive employee went above and beyond with a video experience that had Tyler reassessing how we as marketers sell to people …