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JAY-Z’s 40/40 Club To Return At Fanatics Fest NYC [Video]

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Interactive and Immersive Marketing

JAY-Z’s 40/40 Club is set to make a return after being closed for years. The space will be reimagined at the upcoming Fanatics Fest NYC.

From August 16-18, the Javits Center in New York City will host Fanatics Fest NYC, a premier immersive sports festival. The event is being billed as the first-ever immersive sports expo where fandom, culture and collective meet. The 40/40 Club pop-up will offer a one-of-a-kind experience that captures its iconic blend of sports and luxury. This exclusive, invite-only lounge will be open to notable athletes, celebrities, and Fanatics Sportsbook VIP customers, recreating the club’s atmosphere with framed jerseys, grand chandeliers, stadium seating, and gourmet bites inspired by its original menu.

Attendees will have the chance to meet their sports heroes, hunt for rare memorabilia, score exclusive drops, and participate in interactive experiences like the NFL 40-yard dash, MLB home-run derby simulations, and WWE superstar entrances. The festival will feature …

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