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How Much Traffic do you Really Need?
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The Pitch: Advertising and marketing news for 7.30.24 [Video]

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Video Analysis for Marketing Insights

Virginia Tourism Corp. released the third season of its video web series My Home Virginia, airing on the agency’s website and YouTube channel and in Virginia welcome centers. The latest episodes focus on Virginia’s role in the lives of local athletes who call Virginia home, including Jon Lugbill of Richmond nonprofit Sports Backers. The series is part of the agency’s overall marketing efforts to promote state tourism.

Evergib created a website for Richmond artist and creativity consultant Noah Scalin to promote his speaking engagements. The agency is working with Karnes Coffey Design on a rebrand for Prologue, a local building documentation firm. It’s also doing a website refresh for local design firm 3North and promotion work for nonprofit JFS Richmond.

Brandcenter students with their awards, from left: Alex Ward, Boyan Zlatarski, Henry Coffey, Emma Kerencheva and Callum Leitenberg. (Photo courtesy VCU Brandcenter)

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3 Steps to Building a Targeted Audience
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