Electric Guitar PLC – Total Market Solutions [Video]

A new wave of advertising has arrived, and Electric Guitar is leading the way

“…You need Artificial Intelligence to analyse the way in which people are behaving to then understand why they are on a certain website…”

Advertising, technology and data business Electric Guitar PLC is capitalizing on the way in which privacy is disrupting the $800 billion advertising industry.

With cookies becoming pariahs, and third party data increasingly inaccessible and often vague, the marketeers and advertisers are salivating over first party data, the type of intelligence that reveals how you landed on a website, what it is you really want, what it takes to make you stay, remain loyal and spend your money not once but many times.

This is what Electric Guitar’s 3radical business has in abundance. According to CEO John Regan it has ‘a dataset of over a billion data points,’ the majority of which is unused. This won’t remain the case for long after …