The Implications of AI in Digital Marketing
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Why Traditional AI should be used alongside Generative AI for Fraud Prevention [Video]

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Personalization Strategies using AI
At EBAday 2024, Marc Corbalan, Vice President, A2A Risk Solutions, Visa, explores fraud detection advances and strategies. Generative AI is truly revolutionary and outperforms traditional AI when it comes to analysing text, voice, and imagery, namely describing when transactions are risky. However, Generative AI struggles with numerical data that includes patterns, which is what fraud analysts usi…

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