Elon Musks X Files Lawsuit Against Major Companies Over Advertising Boycott; Tried Peace, Now Its War [Video]

Elon Musk-led X/Twitter is suing a group of major companies and the World Federation of Advertisers (WFA) for depriving the company of “billions of dollars,” worth advertising revenue. Musk bought the social media app for a whopping $44 billion in 2022, post which the billionaire’s policy changes and inaction over harmful content led to major advertisers, including Disney, boycotting the platform for marketing and promotion activities.

Elon Musk sues Unilever and Mars over X ‘boycott’ https://t.co/HSxdnQkfNy— BBC News (World) (@BBCWorld) August 7, 2024

X/Twitter has formally filed a lawsuit on Tuesday in a Texas federal court against the WFA and its member companies, including CVS Health, Orsted, Unilever, and Mars International. The lawsuit accused the WFA’s brand safety initiative, GARM (Global Alliance of Responsible Media), of coordinating with major advertisers. In November 2023, several advertisers abandoned ship over concerns about their ads popping up next to pro-Nazi content and hate speech, while Musk himself posted few anti-Semitic conspiracy posts, which he later relented. In …