How the FA Doubled their CRM Database Using Gamification [Video]

How the FA Doubled their CRM Database Using Gamification

Discover how gamification drives registrations and boosts engagement for football fans.

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📚CHAPTER BREAKDOWN:

00:00 – Gamification’s Role in Identifying Customers
00:22 – Using Social Media to Boost Registrations
00:45 – Success Stories: Doubling the CRM Database

⭐ ABOUT THIS VIDEO:

In this video, Paul Brierley, CRM & Membership Lead at The Football Association, explains how gamification is used to drive registrations, identifying previously unknown fans. Learn how The FA leverages social media and interactive elements to convert millions of followers into registered users, effectively doubling their CRM database in just a few years.

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