New York City’s Mercer Labs captivates with interactive, multisensory experiences [Video]

NEW YORK — When you think about museums in New York City, The Met, the Guggenheim, MoMA, and the Brooklyn Museum likely come to mind. But did you know there’s a new museum downtown unlike anything you’ve probably experienced?

Mercer Labs – the Museum of Art and Technology — features 36,000 square feet of 15 interactive, multi-sensory immersive exhibits.

“I always had this dream to create a space we can transform all the time,” co-founder Roy Nachum said. “As an artist, you start with a white canvas, so you can draw whatever you want. Here, I wanted to do the same thing. But with physical spaces, it allows you with the mirrors and the reflection to create a new world like a new galaxy, a new space.”

Nachum’s journey to create this space began long ago, far from New York.

“It’s a magic, you know, and New York welcomed me and I put …