The end of digital transformation and the rise of business model innovation [Video]

Generative AI exposed the incomplete nature of digital transformation investments, emphasizing the pressing need to transform for an entirely new future of business.

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Digital transformation represented among the largest investments in technology to modernize businesses starting in the early 2000s. But the call for digital transformation really gained popularity after 2011 when Capgemini, in partnership with MIT, officially coined the term, defining it as “the use of technology to radically improve performance or the reach of businesses.” From there, the phrase went viral among practitioners, media, researchers, and executives as it described strategic plans for competitiveness and growth. With the rise of generative AI, CEOs recognize an opportunity to shift from technology-led digital transformation to executive-led business reformation.

Following the unprecedented proliferation of genAI with the launch of OpenAI’s ChatGPT in 2002, executives were forced to reckon with the effectiveness of digital transformation to date. Now, CEOs are thinking about the role AI …