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A ‘Beetlejuice Beetlejuice’ Immersive Experience Is Coming to Los Angeles: See Exclusive Photos Inside [Video]

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Interactive and Immersive Marketing

The City of Angels is getting a devilish new pop-up experience!

In celebration of the highly anticipated Beetlejuice sequel, Warner Bros. Discovery and Fever are opening a Beetlejuice, Beetlejuice-themed immersive experience in Los Angeles on Friday, Aug. 23 — and have shared a sneak peek of the event exclusively with PEOPLE.

The experience, called “Beetlejuice Beetlejuice: The Afterlife Experience,” will take place in the Ovation Hollywood shopping center in a 11,000 sq. ft. venue that will transport fans into the movie universe. Inside, attendees will have access to over-the-top set recreations and plenty of photo opportunities, as well as live entertainment.

Visitors can do the signature three-beat knock to enter the Netherworld and meet Beetlejuice himself. The experience also features interactions with other ghosts and creatures of the night, including a spooky sandworm. 

The Beetlejuice Beetlejuice experience.

Fever

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