ONDC’s ‘UPI Moment’ for E-Commerce Has Arrived [Video]

Indian commerce minister Piyush Goyal recently criticised e-commerce platforms like Amazon for using predatory pricing strategies, warning that such practices could harm local businesses and the Indian economy. The minister’s statement plays in favour of Bhavish Aggarwal, who recently announced his grand plan to disrupt the Indian e-commerce ecosystem.

Aggarwal supported Goyal, saying, “At Ola, we’re building the future of commerce with ONDC, which will enable kiranas and small merchants to reach consumers through digital networks. ONDC is the future.”

This comes after he declared ONDC “the UPI moment for e-commerce” at the recent Ola Sankalp 2024 event.

At the same event, he also announced that the company would change its name from Ola Cabs to Ola Consumer, as it expands its services beyond cabs. “We are going to offer a much broader suite of consumer services. Many of you have already used some of these. As I said, our ambition is to …