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Dolby Atmos in Audio Engineering [Video]

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Interactive and Immersive Marketing

Make no mistake, Immersive Audio is going from strength to strength, and there is perhaps no bigger name in the space than Dolby Laboratories and their groundbreaking Dolby Atmos format. We thought it was time to catch up with some of the brains trust at Dolby to get an inside look at this incredibly powerful and liberating technology, what it means to the next generation of content creators and music’s place in an increasingly immersive world.

Dolby is one of those names that almost everybody is familiar with. Growing up, it’s almost part of the furniture, but I think if you were to ask the average person on the street what Dolby do, they might have a bit of a tough time explaining. For the sake of our readers, are you able to give us a quick overview of Dolby as an entity, what you guys do and what’s involved …

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