How Oasis’s ‘Masterplan’ won the Britpop comeback: After rivals Blur languished with flat Coachella set this year, expert reveals how the Gallaghers have geared up fans for their long-awaited return [Video]

Oasis’s ‘biblical’ comeback announcement has proven to be a success because they ‘know their audience’ and ‘have always had better marketing strategies’ – unlike 90s rivals Blur – who played to a ‘dead’ crowd at Coachella earlier this year, branding experts have revealed.

Speaking to FEMAIL, music marketers have also explained that Liam and Noel Gallagher were able to perfectly build on their nostalgic value and existing fanbase as well as attracting younger audiences with a social media savvy campaign as they have reformed for a mammoth tour around the UK and Ireland.

After weeks of growing speculation about a comeback, the Manchester brothers have finally put their 15-year feud on ice to announce they will be performing together again, 34 years after their first gig.

Excitement reached fever pitch on Sunday after the pair shared the same video, written in the Oasis style, teasing an announcement for Tuesday 8am. The same poster appeared on big screens as Liam …