VERYS FASHION OFFER RETURNS TO TV AFTER SEVEN-YEARS WITH HAUS OF FLAMINGO FOR AUTUMN Marketing Communication News [Video]

Very’s vibrant ‘Haus of Flamingo’ makes a bold comeback for autumn, promising even more confidence, swagger and sass in the retailer’s first fashion broadcast TV ad in seven years.

The long-term fashion platform, developed in collaboration with The Gate, combines the sentiment of Very’s brand proposition, ‘let’s make it sparkle’; the energy of the retailer’s fluent devices; its three flamingos, and an aspirational and relatable style to create an irresistible brand world full of pink and originality. Haus of Flamingo encourages customers to free their inner flamingo, empowering them to express their confidence and unique sense of style.

Marking a return to fashion on TV for Very after a seven-year hiatus, the campaign introduces Very’s womenswear catering for Autumn, featuring key trends like the bold and striking ‘maximalism’, ‘boho femme’ with its ruffles, frills and shaggy furs, and the clean and minimalist ‘quiet luxury’. With a sense of humour and flamingo energy infused throughout, the campaign showcases how …