Amazon’s ‘Remarkable’ Alexa will actually be Claude in disguise, report claims [Video]

A smarter version of Amazon’s Alexa is coming — but it might not be powered by Amazon’s tech.

According to a new report by Reuters, the new version of Alexa will “primarily” be powered by Anthropic’s Claude AI models, instead of Amazon’s own AI.

Anthropic is an AI company founded by ex-OpenAI employees, which claimed that Claude 3’s Opus model, which launched in March this year, was in some ways more powerful than comparable models from OpenAI and Google. Amazon is a big investor in Anthropic, having invested $4 billion into the company (Google is another investor, having thrown at least $2 billion into Anthropic itself).

The new, AI-powered Alexa is internally referred to as “Remarkable,” and it will cost between $5 and $10 when it launches in October, Reuters reported in June. Classic Alexa – the one that can perform basic tasks but cannot chat with you nearly as well as OpenAI’s ChatGPT can …