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How to Reach your Market in a World Ruled by Generative AI
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Can fake AI images, videos still resonate with voters?

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As campaign season nears, politicians are turning up the volume on campaign rhetoric. To cut through the noise, we’re launching Campaign Context, a series providing clarity on the messages you’re hearing from candidates on the campaign trail. We’re digging past the politics and into the facts to provide you with the transparent, spin-free information you need to make informed decisions this election season.

AUSTIN (KXAN) — The spread of misinformation and disinformation on social media is an unfortunate part of any modern election cycle, but 2024 has been particularly tricky for voters thanks to rapid advancements in artificial intelligence.

AI-generated images and deepfakes (media manipulated by AI) can be landmines of bad or misleading info.

You might remember former President Donald Trump was recently accused of reposting AI-generated images of Taylor Swift and her fans appearing to support him. Those images were immediately flagged as fake.

That posed the question, “When voters see these AI images or videos —and …

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