Shraddha Kapoor and Rajkummar Rao starrer Stree 2 continues to make waves at cinemas, woman dressed in red saree and veil surprises moviegoers in theatres amidst unique campaign 2 : Bollywood News [Video]

The release of highly anticipated films often sparks a frenzy of promotional activities. While studios and filmmakers play a pivotal role in generating buzz, the cinema chains themselves can also contribute significantly to the hype. Roongta Cinemas recently demonstrated this with a unique and unforgettable campaign to promote the horror-comedy sequel, Stree 2.

Shraddha Kapoor and Rajkummar Rao starrer Stree 2 continues to make waves at cinemas, woman dressed in red saree and veil surprises moviegoers in theatres amidst unique campaign

Rather than relying on traditional billboards or social media ads, Roongta Cinemas devised a more immersive and interactive strategy. They transformed their multiplex theaters into a chilling playground for the film’s titular character. A woman, dressed in the iconic red saree and veil of Shraddha Kapoor’s character from Stree, would make surprise appearances during screenings of the film. The unexpected encounter sent shivers down the spines of unsuspecting moviegoers. Many patrons, …