Building an NIL Course at Your School: Insights from Dr. Maribeth Kuzmeski [Video]

As Name, Image, and Likeness (NIL) opportunities continue to reshape the landscape of college athletics, providing comprehensive NIL education is more important than ever. Dr. Maribeth Kuzmeski, a professor at Oklahoma State University, brings her deep understanding of marketing and the unique needs of student-athletes to the forefront in this insightful video series.

With her experience founding the Brand Squad and her extensive background in marketing, Dr. Kuzmeski offers valuable advice on how colleges can implement effective NIL programs. Below, you’ll find a series of interviews with Dr. Kuzmeski, each addressing key aspects of NIL education and its integration into college curricula.

Why Is NIL Education More Important than Ever?

With NIL rights firmly established, universities must now focus on teaching student-athletes how to leverage these opportunities effectively. NIL education goes beyond simply understanding the legal aspects; it’s about equipping students with the skills to build and protect their personal brand, engage in entrepreneurial ventures, and maximize their potential both during and after their athletic …