“Big changes are happening in Google Ads! Trevor shares the surprising news that Google now recommends optimizing ad campaigns toward a single conversion action, a major shift from the previous strategy of combining upper and lower funnel actions. This new approach is leaving marketers frustrated as they adapt to Google’s retroactive update. Learn what this means for your ad campaigns.”
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#GoogleAds #DigitalMarketing #ConversionOptimization #AdStrategy #MarketingNews #PPC #SEO #GoogleUpdates #AdCampaigns #MarketingTactics
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