Exploring AI in Tourism: Generative AI and Marketing Strategies [Video]

In this episode of the Tourism AI Podcast, hosts Peter and Emily delve into the latest trends and insights in artificial intelligence as they apply to the tourism industry. They discuss key findings from Deloitte’s survey on generative AI, highlighting the experimentation vs. production adoption gap. The episode explores the AI adoption hierarchy, focusing on practical steps for DMOs and tourism operators. Additionally, Peter introduces the initiative of Tourism AI Academy, aimed at training industry professionals. Other topics include the significant partnership between OpenAI and Condé Nast, and Canva’s acquisition of Leonardo AI. The episode wraps up with a discussion on the top generative AI tools and how tourism marketers can leverage them effectively.