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Maybe the future of TV isnt something for everyone [Video]

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Interactive and Immersive Marketing

Last November, Warner Bros. Discovery’s Max streaming service announced that it was firing Bugs Bunny, Daffy Duck, and the Road Runner. To be more exact, it included its entire library of Looney Tunes cartoons on a list of content that would be leaving the service at year’s end. Animation lovers everywhere exploded in rage. Then Max hastily retracted the cancellation, claiming that the whole announcement was due to an error.

Whatever the actual backstory, the fact there could be uncertainty over the status of some of Max’s most iconic offerings was telling. The people running the streaming service are apparently so busy wrangling so much content that some of the greatest cartoons of all time became afterthoughts. Even now, the service shuffles Looney Tunes in and out of its lineup, which seems parsimonious for a company that owns all of ’em.

Which brings me to MeTV Toons, a new TV channel that debuted on June 25. A …

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