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The harsh process of becoming a K-pop star is opening to western performers [Video]

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Interactive and Immersive Marketing

Made in Korea: The K-Pop Experience is a six-part reality show following five British trainees over 100 days as they debut as a Korean-pop (K-pop) idol boy group called Dear Alice. In collaboration with SM Entertainment, a K-pop powerhouse, the show will introduce the behind-the-scenes of making a K-pop idol through an immersive training system.

Showing a glimpse of the lives of K-pop trainees, the first episode introduces K-pop as a multi-billion global phenomenon, stating: “Six of the top 20 best-selling artists in the world were K-pop and 90 billion streams were by K-pop idols.”

K-pop is becoming increasingly popular in the UK. Girl group Aespa and boy group BTS have sold out shows in the country’s largest arenas.

In 2023, the group Blackpink became the first Korean band to headline a UK festival at BST Hyde Park, where they played to an audience of 65,000. They were also awarded honorary MBEsby the king for their role in encouraging young people to engage with the global UN …

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