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Major renovation finished at The Big E’s Connecticut Building [Video]

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Interactive and Immersive Marketing

The Connecticut Office of Statewide Marketing & Tourism said the newly renovated building will showcase different businesses, new branding and interactive features.

WEST SPRINGFIELD, Mass. — For the first time in three decades, the Connecticut Building at the Big E has undergone a major renovation that significantly upgraded the interior of the space. 

The Connecticut Office of Statewide Marketing & Tourism said that the refreshed interior aligns with the state’s latest branding initiatives. It features many different visual and interactive features highlighting why Connecticut is a great place to live, work and play.

The renovated building will be open on full display during this year’s fair, which runs from Sept. 13-29.

According to the Office of Statewide Marketing & Tourism, major upgrades to the building include a refreshed interior that reflects Connecticut’s latest branding, which launched in 2023 and prominently features the iconic C+T logo. A digital monument standing nearly 10 feet tall is now located at the building’s entrance …

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