Google second antitrust trial advertising model [Video]

A month after losing a landmark antitrust case brought by the Department of Justice, Google is headed back to court to face off for a second time against federal prosecutors.

In August, a judge ruled that Google has held a monopoly in internet search, marking the biggest antitrust ruling in the tech industry since the case against Microsoft more than 20 years ago. This time, Google is defending itself against claims that its advertising business has acted as a monopoly that’s led to higher ad prices for customers.

The trial begins in Alexandria, Virginia, on Monday and will likely last for at least several weeks. It represents the first tech antitrust trial from a case brought by the Biden administration. The department’s earlier lawsuit was first filed in October 2020, when Donald Trump was in the White House.

While U.S. officials have spent …